Whilst 85% of the UK describe themselves as having good ‘green intentions’ and try to be ecofriendly, only a minority of 49% actively do their bit
New research commissioned by clean energy company Good Energy shows today that an overwhelming number of people (85%) are trying to be environmentally friendly. However, only 49% describe themselves as active ‘ecowarriors’, indicating that more than one in three fall into ‘the Good Gap’ — people who try to do the right thing for the environment, but don’t take action.
The gap is greater for men than women at 38%, mainly as a smaller number of men identify as active ecowarriors (43% versus 54% of women). Women are also more likely to claim they have good ‘green intentions’ and try to do their bit — 89% compared to 81% of men.
The generation the Good Gap is most prevalent for is 45-54, at 42%. This drops immediately to 34% for those 55 and over, the lowest of all age brackets — which could suggest that those of retirement age potentially have more time to make the effort to do their bit for the planet.
“What we love about this data is that it’s showing that people really want to be green, but that our daily lives can get in the way. Making it simple and easy to do your bit for the environment really has to be the priority for all of us,” said Juliet Davenport, CEO and Founder of Good Energy.
Good Energy’s new campaign, which brings to life ‘ways to be good’, has been designed to show that being green is easier that sometimes people think. It highlights things like cycling to work and recycling rubbish, before showing that switching to clean energy is even easier than these other actions people take in daily life.
“As the IPCC report revealed this month we need everyone to take action towards limiting global temperature rises to no greater than 1.5C.” said Davenport. “Switching to renewable power is already the easiest thing anyone can do to help tackle climate change — both businesses and individuals can make the switch to help the fight today.”
*Research commissioned by Good Energy and conducted by YouGov. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2110 adults. Fieldwork was undertaken between 4th – 5th January 2018.The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).